Eight years ago, on April’s Fool Day, Leo Redelinghuys and I – each armed with a laptop and an internet connection – decided to leave the cosy corporate world of Media24 behind and follow our dreams of starting our own business.

Today, Swipe employs 40 highly talented individuals and has serviced some of the world’s biggest corporations – including Capitec, Shoprite, Old Mutual, FNB, MultiChoice and DStv. Swipe has an incredible team, and we are very fortunate to be surrounded by amazing people; none more so than Leo, who is the most incredible partner and leader. Her unbelievable work ethic, high standards and values are a guiding light for all of us.

Throughout this journey, there have been many highs that we can be very proud of. So much has changed in eight years, but at the same time, so little has changed. We went full circle and, in 2020, ended up back at Media24 after New Media acquired Swipe! Our very first client, Soccer Laduma, is still happily serviced by us. JP, Theo and Rudolf, three of Swipe’s earliest employees, are still working here.

Leo says: “I’m incredibly proud of what the team has achieved in the past eight years. I remember vividly when Deon and I decided to start Swipe. Our goal was to establish a small expert team that could focus on servicing select clients – to be involved with clients where our love for product and perfection could really shine. So, when we embarked on this journey, I could never have imagined we would accomplish what we have today. I’m delighted to be part of Swipe and to see how far we’ve come. I didn’t anticipate the joy that building a super team like ours would bring. I’m grateful for many things throughout the journey, but mostly for the solid partner that Deon’s been. Cheers to the next eight years!”

Take a look back at some of our most significant milestones throughout these years and what we have planned for the future.

Happy birthday, Swipe!